Key Account Management that Crushes the Competition

PROLIFIQ CRUSH is a native Salesforce app that leverages your investment in Salesforce and coordinates personalized sales efforts to win more business, faster and with greater customer satisfaction.

Native in Salesforce

Arm sales teams with valuable account intelligence to drive more business, without leaving Salesforce.

CRUSH Relationship Map

Visualize stakeholder hierarchy and influence within an account plan to understand who will help close deals.

CRUSH Influence Chart

Highlight account champions, educate supporters and convert any blockers.

CRUSH White Space

Analyze the white space in an account to identify and prioritize the best opportunities for growth.


Create key dates and tasks specific to account plan objectives so the entire team is aligned and contributing.


Quickly visualize your strengths, weaknesses, opportunities, and threats to improve growth strategies and tactics.

Account Planning Done Right

Is your team still handling key account management and planning outside Salesforce? Watch this webinar to see how to combine account planning best practices with Salesforce to uncover and win more opportunities within your strategic accounts.

A Great Solution to Easy Account Planning

“I have nothing but great things to say about the CRUSH tool and the PROLIFIQ team! After spending lots of time looking for an Account Planning tool that was highly customizable and would be easy for our Sales Team to adopt, we came across CRUSH! I have only received positive feedback from our team and PROLIFIQ has been there every step of the way to help us with all of our specifications! I am excited to continue working with the PROLIFIQ team and to see the long-term impact CRUSH will have on how we do business!”

Supercharge Salesforce with PROLIFIQ INSIDE

Salesforce customers choose PROLIFIQ to solve their greatest challenges by boosting user adoption and adding rocket fuel to data quality. 

Built on Salesforce, PROLIFIQ CRUSH brings valuable contact and account information to life so you can close more deals and scale your business while improving customer relationships. Just snap in and keep selling!

Key Account Management Should Complement, Not Compete with Salesforce

PROLIFIQ CRUSH powers your Account-Based Selling initiative with important capabilities, all native in Salesforce.

  • Drive Salesforce Lightning Adoption. Leverage the core Salesforce Objects to keep your sales team aligned on key account plans and management and account-based selling right where they work on a daily basis. Also Classic compatible so users can transition at their own pace.

  • End-User Focused. Built by sales professionals for sales professionals, CRUSH is simple yet powerful. Configure CRUSH to fit your team’s unique needs. Keep sales focused on selling with this easy to implement, intuitive sales enablement app.

  • Increase Visibility and Accountability. Capture valuable key influencer information and document their relationship connections, levels of interest and support. Manage your account plans like a project. Quickly see progress on goals and objectives. Assign and monitor tasks to keep the team on target. 

Key Account Management Resources

Essential Guide to Key Account Management

Disruptive leaders are using strategic account planning to drive sales results. Learn how to leverage the full value of your Salesforce investment with native apps. In this guide you’ll learn:

  • Critical capabilities to elevate your sales team to the next level.
  • Benefits of a native Salesforce design.
  • Key drivers to boost sales performance.

Sales Playbook Template

Our Sales Playbook helps you create the perfect gameplan. In this exclusive guide, you’ll learn how to:

  • Rev your team-based selling initiatives.
  • Power your key account management programs.
  • Synchronize goals and processes with native account planning technology.