by Lauren Oscarson | Apr 14, 2021 | Sales Enablement
Sales are all about big numbers – the bigger the better. But one number you don’t want to see climb and grow is your customer acquisition cost (CAC). It’s no secret that getting a new customer is much harder and more expensive than selling to a...
by Lauren Oscarson | Mar 3, 2021 | Sales Enablement
Salesforce is the industry-leading platform for sales and customer relationship management. There are almost too many reasons to list why Salesforce is awesome (besides increasing sales win rate by 26% and sales revenue by 28%, according to a Salesforce customer...
by Lauren Oscarson | Feb 19, 2021 | Account-Based Selling, Sales Enablement
Last month, Prolifiq CEO Vrahram Kadkhodaian (aka VK) joined John Barrows, CEO of JB Sales, to discuss creative ways to sell into the C-Suite in 2021. At the end of the webinar, there were a few unanswered questions left behind. We’ve compiled them here along...
by Natalie Ciel | Oct 15, 2020 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Relationship Mapping, Sales Enablement
Even though this year went by way too fast, one of the best things about winter coming so soon is that PROLIFIQ’s Winter ‘21 Release is here! First and foremost, PROLIFIQ has launched the new PROLIFIQ SUCCESS COMMUNITY. Powered by Salesforce Experience Cloud, the new...
by Natalie Ciel | Sep 30, 2020 | Account Planning, Account-Based Selling, Relationship Mapping, Sales Enablement
In the age of remote work, modern sales teams are turning to white space within existing customers to find more opportunities to sell. While white space in business isn’t a new concept, it’s an often overlooked one. Many reps think analyzing the white space in a...
by Natalie Ciel | Aug 26, 2020 | Digital Content Management, Sales Enablement
With entire workforces still working remotely, now is the time to make sure the right digital sales content is readily available for reps. It’s important to continue to enable sales with digital content as the needs and concerns of customers change. So here are the...
