by Natalie Ciel | Jun 12, 2019 | Digital Content Management
Imagine it’s 9 a.m. on a Wednesday morning… Do you know where your content is? As a marketer, you probably spend a fair amount of time and effort on creating sales content, but once it’s released we tend to not look back. However, with up to 80% of the content you...
by pqpress | May 22, 2019 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Key Account Management, Sales Enablement
Many companies are just scratching the surface of the value of account planning. Some however, have done their research and learned that native Salesforce account planning is the way to go. Take Circus Street, a leading provider of digital marketing and business...
by pqpress | May 22, 2019 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Key Account Management, Sales Enablement
4 Ways to Rethink Marketing Strategies for High Tech Companies Marketing is continuing to undergo a major digital transformation. When people have a problem they turn to Google to find their answers. When they want to see what software will help them, they look to...
by pqpress | May 22, 2019 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Key Account Management, Sales Enablement
Have you heard? More and more companies are investing in sales enablement. To be precise, from 2013 – 2017 the number of companies with a dedicated sales enablement function increased from 20% to over 60%*. Yet, while the use of sales enablement is rising, quota...
by pqpress | May 22, 2019 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Key Account Management, Sales Enablement
If a customer is responsible for the bulk of your company’s revenue and profits, it doesn’t matter if they are a “good” customer or a “bad” customer. High-profile accounts inarguably become your most important customers because they generate a disproportionate part of...
by pqpress | May 17, 2019 | Account Planning, Account-Based Marketing, Account-Based Selling, Digital Content Management, Key Account Management, Sales Enablement
The medical device sales environment is evolving. When its initial digital transformation began years ago, some predicted the decline of the sales rep. However, digital didn’t replace sales reps; instead, it expanded their responsibilities. While face-to-face...
