Have you heard? More and more companies are investing in sales enablement. To be precise, from 2013 – 2017 the number of companies with a dedicated sales enablement function increased from 20% to over 60%. Yet, while the use of sales enablement is rising, quota attainment has dropped from 56% to 52%.
Encouraging your sales team to accept and adopt new innovations is where the struggle lies. There are a lot of factors that can affect adoption, but we’ve narrowed it down to 5 core reasons new innovations aren’t adopted:
- Compatibility with values
- Compatibility with beliefs
- Compatibility with past experiences
- Opinion leaders not engaged
- Focus on the innovation vs. the client
Learn how to overcome each of these barriers and get the tools you need to make sure your investment in sales enablement is driving adoption and helping your sales team hit their quota. Access the on-demand webinar series we created with our partners SOAR Performance Group now.