Connected

As a Cisco account manager here at Prolifiq, I am blessed with the opportunity to work alongside some of the brightest minds in the areas of networking and communication. While Cisco’s stock has taken a beating in the last few months and massive layoffs are predicted by analysts, there’s simply no denying that Cisco knows what it’s talking about when it comes to networking. Despite increased competition from Juniper and HP, Cisco is still considered by many to be the premier thought-leader in their industry.

And what have they been talking about lately? This week at Cisco Live, Dave Evans, Cisco’s “Chief Futurist,” shared some incredible numbers via an infographic (shown below). As of 2008, there were more devices connected to the Internet than there were human beings on the planet. By the year 2020, that number could jump to 50 billion devices. Sound incredible? It’s crazy how much more connected we are becoming.

While I’m not convinced on some of these numbers (what is their calculation for the claim that 20 households this year drive more traffic than the entire Internet in 2008?), there’s no denying that we’re using more data and being more connected in more ways than ever before.

Cisco’s goal is to associate these high-level thoughts with the notion that they are the industry leader and you should buy their routers and switches. Pretty simple.

For Prolifiq it means as we work towards building a more robust platform and continue breaking into the life sciences industry, it’s all about making our platform dead-simple for these billions of devices to work with. As discussed previously, Making it Easy is a key driver of adoption for any product, application, or platform.

And for you, what does it mean? Is your business scalable? Accessible? Is your company’s website mobile-friendly? Juniper Research just released a report that mobile payments will reach $670B by 2015. Are you ready to connect?