Tag : thought leadership
What’s Wrong with Right Now?
Prolifiq Life Sciences Vice President Maureen Shaffer has been contributing practical “ABC” advice to pharma representatives over the last several months. I single out “now” as it is a watchword and phrase we use here at Prolifiq – we built our application with the concept of “what’s wrong with right now?” as a way of expressing the [...]
The ABCs of Thought Leadership
We hired Life Sciences marketing executive Maureen Shaffer because of her expertise in the industry and because she has lived the life and walked the talk. She has earned her stripes with more than 20 years in the cardiovascular medical device industry. This summer, we added several large pharma and medical device companies as customers [...]
Taking Stock
Lisa P. suggested I write a “year in review” piece for my final entry of 2009. I like to drive looking through the windshield rather than in the rearview mirror; historical pieces are difficult for me?I must stop and reflect, sift through my calendar, and reconstruct conversations and events. My 2009 is captured by the [...]
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