Tag : strategic marketing
Are Digital and Multi-Channel Marketing now one and the Same?
This post is a summarized version of my article for pharmaphorum, which you can read here. Digital Pharma West was all about digital media’s role in pharma. I was on one panel that specifically dealt with the question: “Is digital and multi-channel marketing now one and the same?” The definitive conclusion of the panelists: no. Digital [...]
Merchandising, the Cloud and the iPad
Suffice it to say, Steve Jobs and Apple get a lot of things right, especially design. (Full disclosure: I became an Apple zealot in May 1984 when I saw what Quark Express and a Mac could do.) Sometimes, Jobs is the beneficiary of unintended consequences brought about by great technology, excellent design and the creativity [...]
Prairie dogs, Prolifiq and Push
Anyone who has ever worked in sales has worked in a “bullpen” – a mainstay of the corporate world – row upon row of cubicles. A hidden advantage of the bullpen is the ability to prairie dog (popping up over the cubicle wall to see what is going on). This “cubicle collaboration” is used by [...]
The Ultimate Customer Compliment
I’ve spent the last 30 years selling innovation and change. I competed against “the phone company” prior to the break-up of AT&T; I was involved in the introduction of voice messaging in the early 1980’s; I led a unit that introduced computer telephony integration (CTI) to the US Healthcare industry; I helped a start-up introduce [...]
Bullhorns, Bob and Seth Godin
Many email marketing and marketing automation providers talk about the power of their platforms and their ability to have 1:1 conversations with customers. Their promise is they provide more efficiency in the selling process at lower cost than traditional selling conversations can. We believe NOTHING can replace the customer intimacy that is created and sustained [...]
Aberdeen Research Report: Sales Mobility
Download this informative, independent research report on why sales mobility
matters.
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