Tag : social media
Insight from ePharma Summit
600+ of the pharmaceutical digerati convened in NYC this week to learn and collaborate. Keyword tags for the event include: mobility, collaboration, apps, multi-channel marketing, regulatory compliance, customers, social media, personalized experience, and content. All very good stuff. I spoke during a track session and shared some experiential insights on deploying mobility solutions within an [...]
Reps go Mobile and get Social
Part three of my five-part series for eyeforpharma on the Life Sciences industry’s ‘reps of the future’ is up–read it here. In this series, I’ll examine what the ROTF looks like, what tools they use, how they adapt new multimedia strategies into their every day responsibilities, and how they ultimately serve as an ‘information concierge.’ In [...]
Home Again
I am back in Portland after nearly two full weeks on the road in 6 cities visiting with customers, prospects, partners, potential partners, and pulling booth duty at Digital Pharma East. Despite how physically tiring a schedule like this is, I derive enormous energy from meeting and learning from all I encounter. Here are some [...]
Are Digital and Multi-Channel Marketing now one and the Same?
This post is a summarized version of my article for pharmaphorum, which you can read here. Digital Pharma West was all about digital media’s role in pharma. I was on one panel that specifically dealt with the question: “Is digital and multi-channel marketing now one and the same?” The definitive conclusion of the panelists: no. Digital [...]
The FDA – Here to Help
The state of Montana used to be considered a haven for drivers – it did not have a posted speed limit. However, you could still be pulled over for speeding in Montana if a police officer judged that you were going too fast. Right now, the Life Sciences industry is facing a similar speed trap [...]
Aberdeen Research Report: Sales Mobility
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