Tag : pharmaceutical
Stop Making Sense: Aggregate Spend Reporting
I spent two days in Chicago at the Q1 Productions Pharmaceutical & Medical Device Sales & Marketing Compliance seminar; approximately 80 senior executives of the who’s who in life sciences regulatory compliance participated. My biggest take away from the professional industry presentations has to do with Aggregate Spend Reporting. This Federal legislation, while well-intentioned and clearly [...]
Are Digital and Multi-Channel Marketing now one and the Same?
This post is a summarized version of my article for pharmaphorum, which you can read here. Digital Pharma West was all about digital media’s role in pharma. I was on one panel that specifically dealt with the question: “Is digital and multi-channel marketing now one and the same?” The definitive conclusion of the panelists: no. Digital [...]
Booth Boy and Biology
Never once did I think tenth grade biology would have anything to do with my career. This past week at Digital Pharma West, I was proven wrong. Let me explain. During a minor lull in booth traffic, I convinced a woman to come to our booth and talk. Her badge was partially hidden and only exposed [...]
Why Brand Matters
On Thursday, the US Supreme court ruled that patients CANNOT sue generic drug manufacturers for insufficient warning labels. The court’s logic is as follows: 1) Generic drug manufacturers are required to use the same labeling as the brand-name drug as originally directed by the FDA 2) Pharmacists acting in accordance with state laws fulfill prescriptions using generic medication [...]
Shortages in the Land of Plenty?
We Americans are blessed with plenty – with only 5% of the world’s population, we command 25% of the resources. Our $15 trillion in GDP represents 26% of the global total. At $2.0+ trillion, our annual healthcare expenditures eclipse those of any other country, in absolute (total dollars), relative (% of GDP) and per-capita terms. So, in [...]
Aberdeen Research Report: Sales Mobility
Download this informative, independent research report on why sales mobility
matters.
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