Tag : pharmaceutical sales
Reps go Mobile and get Social
Part three of my five-part series for eyeforpharma on the Life Sciences industry’s ‘reps of the future’ is up–read it here. In this series, I’ll examine what the ROTF looks like, what tools they use, how they adapt new multimedia strategies into their every day responsibilities, and how they ultimately serve as an ‘information concierge.’ In [...]
Meet Dave: Model Rep of the Future
eyeforpharma published the second of my five-part series on the Life Sciences industry’s sales reps—the ‘reps of the future.’ Read it here. In this series, I’ll examine what the ROTF looks like, what tools they use, how they adapt new multimedia strategies into their every day responsibilities, and how they ultimately serve as an ‘information concierge.’ [...]
Changing Behaviors
I just returned from a week on the road. Something I noticed during my travels is state police speed traps are everywhere. This could well be a function of how cash-strapped many state budgets are; however, whatever the reason, drivers are changing driver behavior. There is something about this image, and the prospect of $300 [...]
What’s Wrong with Right Now?
Prolifiq Life Sciences Vice President Maureen Shaffer has been contributing practical “ABC” advice to pharma representatives over the last several months. I single out “now” as it is a watchword and phrase we use here at Prolifiq – we built our application with the concept of “what’s wrong with right now?” as a way of expressing the [...]
Not so Fast
I’ve recently written about how print is dead and how some say the web is dead; two recent articles caught my attention and I’ve combined commentary into one post. Scott Moldenhauer, author and former pharma sales representative, wrote recently how “battered” pharma reps are and offered some insight for helping them remain relevant. It seems [...]
Aberdeen Research Report: Sales Mobility
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