Tag : Pharma
Comfort Zones
Last week, Prolifiq sponsored, exhibited and I spoke at the Digital Marketing for Medical Devices (West) conference and exhibition in San Diego. This was the second conference dedicated to the Medical Device industry by veteran life sciences conference organizers eXl. This is the 2nd “Digital Device” event and was well attended (~120 people, 75 life [...]
Home Again
I am back in Portland after nearly two full weeks on the road in 6 cities visiting with customers, prospects, partners, potential partners, and pulling booth duty at Digital Pharma East. Despite how physically tiring a schedule like this is, I derive enormous energy from meeting and learning from all I encounter. Here are some [...]
Booth Boy and Biology
Never once did I think tenth grade biology would have anything to do with my career. This past week at Digital Pharma West, I was proven wrong. Let me explain. During a minor lull in booth traffic, I convinced a woman to come to our booth and talk. Her badge was partially hidden and only exposed [...]
Investor Activism, the Park Doctrine and Sales Force Behavior
It is unwise to “bite the hand that feeds you.” In business, this means “keep your investors happy.” This week, Forest Laboratories may be finding this easier said than done. In the wake of felony charges for off-label promotion and the prosecution of CEO Howard Solomon under the Park Doctrine, Forest Labs received a letter Monday from the AFL-CIO, one of [...]
What Gives us the Right?
On Monday, Prolifiq exhibits at iPharma Connect, a conference intended to bring the Pharma and Biotech industries together with the “digirati” to understand how Medical Device, Pharmaceutical and Biotechnology companies benefit from the internet, mobility and social media. Our booth (featuring the image pictured here) challenges the industry with one question: “What’s your mobile strategy?” We [...]
Aberdeen Research Report: Sales Mobility
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