Tag : mobile devices
Reps go Mobile and get Social
Part three of my five-part series for eyeforpharma on the Life Sciences industry’s ‘reps of the future’ is up–read it here. In this series, I’ll examine what the ROTF looks like, what tools they use, how they adapt new multimedia strategies into their every day responsibilities, and how they ultimately serve as an ‘information concierge.’ In [...]
Resistance is Futile
I am not talking about the famous saying of the Borg, rather I am speaking about the consumerization of IT which is captured in the acronym BYOD (bring your own device). A recent post on Forbes.com caught my attention as the IT staff for the Australian Parliament attempted to thwart the wishes of the Australian [...]
The Value of Invention
Last week President Obama signed into law the America Invents Act, a bill intended to streamline the United States patent process and overhaul the United States Patent and Trademark Office. Private property ownership is a basic underpinning of the United States; our forefathers believed strongly enough to enshrine intellectual property ownership in our Constitution at the nation’s [...]
Elasticity?
Product pricing is as much art as science. One of the things we try and discover is whether a product or service is “elastic” and whether changes in price will alter consumption. Economists call this “elasticity of demand”. Today on ZDNet, Adrian Kingsley-Hughes, speculates that HP’s fire-sale pricing for their Touchpad tablet effectively destroyed the market for [...]
Another One Bites the Dust
Yesterday, Leo Apotheker, Chairman and CEO of HP, effectively pulled the iplug on WebOS and the former Palm handheld computing platform. Just one year ago, HP paid $1.2B to acquire Palm and the WebOS as a means to make HP relevant in the mobile/tablet computing space. Simultaneously, HP decided to exit the PC business, signaling it [...]
Aberdeen Research Report: Sales Mobility
Download this informative, independent research report on why sales mobility
matters.
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