Tag : life science marketing
Alice in Wonderland
I am attending ExL’s first event specifically targeted for the medical device industry – Digital Marketing for Medical Devices. Thanks to ExL’s management and the leadership of Medtronic, the show has been successful at bringing together 200+ people charged with improving health by marketing and delivering products, therapies, and most importantly – outcomes. We’ve heard case [...]
Doing the Right Thing; Paul and Edgar
Two weeks ago, I attended the Q1 Productions Life Sciences Sales and Marketing Compliance seminar in Chicago. It was an excellent event with lots of great content, very engaging speakers and an excellent opportunity for industry collaboration. I learned a lot and made many new friends. However, this post is not about the event. It’s about two [...]
Are Digital and Multi-Channel Marketing now one and the Same?
This post is a summarized version of my article for pharmaphorum, which you can read here. Digital Pharma West was all about digital media’s role in pharma. I was on one panel that specifically dealt with the question: “Is digital and multi-channel marketing now one and the same?” The definitive conclusion of the panelists: no. Digital [...]
Gun-sights, Targets and Uncertainty
Pharma and life sciences execs must be feeling a bit like Hal in this epic cartoon from The Far Side: The FDA and DOJ seem to have similar targets on senior executives in the life sciences industry for potential prosecution. Why? Applying strict legislative consequences for breaking federal regulations saves the federal government money, motivates life [...]
Battle in the Boardroom
Put the gloves down — Life Sciences sellers and marketers live a conundrum between the need for revenue and the need to avoid risk that is akin to Mattel’s Rock ‘em Sock ‘em Robots pictured here: Market too aggressively, you “knock the block off” Risk – exposing the company to potentially billions and billions in fines and [...]
Aberdeen Research Report: Sales Mobility
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