The Dangers of Frugalnomics

Merriam-Webster defines “frugalnomics” as “the economics of being frugal”. Due to the economic turbulence of the last decade, this trait has been adopted by businesses and consumers en-masse– often resulting in procrastination. Companies and people delay decisions that save short-term cash, but may cause greater harm in the long run. A simple example of this is delaying [...]

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Seth Godin and the Case for 1:1

Prolifiq’s platform was conceived – and optimized – to enable 1:1 conversations between a seller and a customer. This means thousands of employees in a company have access to millions of content elements enabling a conversation with an audience of one. This IS our mission. Some number of years ago, we interviewed an executive as a prospective [...]

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Tagalongs, Thin Mints, and Samoas

Over the last 30 years, I’ve worked with roughly 1,500 salespeople. Most were average performers, many were extremely poor performers, and a very few were stellar performers. These are the rainmakers, those who find and develop business where and when others fear to tread. Rainmakers are often the life-blood of an organization. They deliver outsized returns [...]

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The Doldrums

Dylan left this afternoon for an extended sailing trip with a friend’s family. As I was saying good-bye, I offered: “Avoid the doldrums.” Because he was unfamiliar with the sailing term, it required I stop and take 5 minutes to explain the sailing term and then how it applies to life in general. I was [...]

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Collaboration and Colossus

There is a scene in the 1970, cold-war era film Colossus where the United States’ and the USSR’s respective nuclear arms control computers demand to be linked and to share information. What follows is a blindingly fast exchange of information and gives rise to a massive, omnipotent supercomputer named Colossus. In a midtown Manhattan restaurant [...]

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by: Jeff Gaus - 05/17/2012
by: Jeff Gaus - 05/10/2012
by: Jeff Gaus - 05/08/2012

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