Tag : customer relationship management
The Answer
One of my most vivid Prolifiq memories is of Neil and I sitting in the offices of a CIO of a high-technology company. Our two internal sponsors were with us; however, they were very quiet. The CIO has pedigree – he came from an early internet pioneer in Silicon Valley. He is very smart. He [...]
We’re Cool
I’m proud to report that Prolifiq was just selected as a “Cool Vendor” by The Gartner Group because of our pioneering work in sales content management. Wikipedia’s definition of “cool” is: Cool is an aesthetic of attitude, behavior, comportment, appearance and style, influenced by and a product of the Zeitgeist. Because of the varied and [...]
Know the Foe
David, one of my mentors, is the CEO of a SaaS firm here in Portland. During a recent meeting he unequivocally stated: “Our biggest competitor is Microsoft Excel.” This stopped me dead in my tracks; because, what VC would want to invest in a company that was taking on the “death star”? I mean, Excel [...]
Poets, Priests and Politicians
Driving to work this morning, I was listening to an oldies station (yes, I am middle aged) and heard an old Police song, “De do do do, de da da da”. These two lines caught my attention: “Poets, priests and politicians Have words to thank for their position” They reminded me how powerful words really [...]
Bottom of the Food Chain
I was reading the current issue of Inc. last night; one article talked about how a messenger company grew phenomenally as a result of the NYC Transit strike. The main conclusion: talk with your customers — they will tell you what they want and are willing to pay for. This is a very basic business [...]
Aberdeen Research Report: Sales Mobility
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