Tag : content marketing
Marshall McLuhan was Wrong
In 1964, the late communication theorist Marshall McLuhan coined the phrase “the medium is the message.” Since then, it has become a sort of golden rule for marketers and advertisers. Today, the pervasive lunge from traditional media towards the faster, more alluring platforms of mobile and social media seems to affirm his words. As we’ve all (hopefully) [...]
Seth Godin and the Case for 1:1
Prolifiq’s platform was conceived – and optimized – to enable 1:1 conversations between a seller and a customer. This means thousands of employees in a company have access to millions of content elements enabling a conversation with an audience of one. This IS our mission. Some number of years ago, we interviewed an executive as a prospective [...]
Song in the Key of Sales
We’ve all had the experience going through the day with a song “stuck in our head”. My wife and I compare notes with the statement: “…the song of the day is_____________”. Who knows where this comes from or why it happens? I heard the President of Bertelsmann Music Group (BMG) speak at a conference and he stated: [...]
The Web is Dead?
In a previous post (see: Print is Dead) I shared how Nicholas Negroponte has declared the date of death for the printed book. On the heels of this, Wired Magazine editor, Chris Anderson, is declaring the death of the web. Oh really? These are the same people who in 1997 declared the browser dead and that [...]
We’re Cool
I’m proud to report that Prolifiq was just selected as a “Cool Vendor” by The Gartner Group because of our pioneering work in sales content management. Wikipedia’s definition of “cool” is: Cool is an aesthetic of attitude, behavior, comportment, appearance and style, influenced by and a product of the Zeitgeist. Because of the varied and [...]
Aberdeen Research Report: Sales Mobility
Download this informative, independent research report on why sales mobility
matters.
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