Tag : branding
Why Brand Matters
On Thursday, the US Supreme court ruled that patients CANNOT sue generic drug manufacturers for insufficient warning labels. The court’s logic is as follows: 1) Generic drug manufacturers are required to use the same labeling as the brand-name drug as originally directed by the FDA 2) Pharmacists acting in accordance with state laws fulfill prescriptions using generic medication [...]
Push versus Pull
Great salespeople listen more than they speak. By “tuning in”, they learn learn, understand and appreciate what motivates people to buy. At Prolifiq, we place high value on listening. It is an element of our culture that consistently ranks in the top 2 attributes on surveys of our customers. So, we’ve been listening. Here’s what we know from [...]
Death of a Brand – My Saab story
Whenever I get in a car, I reach between the seats with the keys looking for the ignition. This is one of the habitual quirks I developed being a long-time Saab driver. My love affair with Saab began in 1981; I watched a Vail police car, a Saab 900, plow through two feet of snow [...]
Aberdeen Research Report: Sales Mobility
Download this informative, independent research report on why sales mobility
matters.
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