Tag : blogging strategy
What to Write?
I am sitting here at 38,000 feet on a cross-country trek, unable to sleep because of the screaming children in the row immediately behind me. So, I have fired up the laptop in order to write one of my twice-weekly blog entries. Last night over dinner, I was discussing our blogging strategy and was asked [...]
Taking Stock
Lisa P. suggested I write a “year in review” piece for my final entry of 2009. I like to drive looking through the windshield rather than in the rearview mirror; historical pieces are difficult for me?I must stop and reflect, sift through my calendar, and reconstruct conversations and events. My 2009 is captured by the [...]
What to say
I just finished a call with Stacy Crinks, the founder/owner of The Content Bureau, a full-service copy-writing agency. They are copywriters extraordinaire (full disclosure: Prolifiq is a customer). Stacy has invited me to be a “guest columnist” on their corporate blog because of what we do and who we serve. She believes her clients will [...]
Unintended Consequences
Charlene Li (see: “Credit where credit is due”) and I talked at length about the benefits and challenges of blogging. She told me there ARE unintended consequences to blogging. What these would be for Prolifiq she couldn’t tell me; but, she assured me they would be there, and I was not to fear. Well it [...]
Credit where Credit is Due
I had the honor of having dinner with Charlene Li, co-author of Groundswell last Thursday night. I heard Charlene speak 3 weeks ago at a conference held by one of our customers; she had provided the audience her email address, and I wrote her a note. That’s how we ended up meeting face to face. [...]
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