Last week found Hilary, Emily, Jensen and me in San Diego for eXL Pharma’s Digital Marketing for Medical Devices conference and exhibit. We co-sponsored the second in this series and the 130+ attendees made this a memorable event on many levels.
First off, the pre-conference workshops included excellent content delivered by Cita Walsh and involved excellent audience involvement.
Days 2 and 3 included the typical assortment of speakers from industry and vendors alike. Most were challenging the industry to “lean-in” to the changes shaping the industry and discussing how the mobile/connected revolution are and will reshape how we think of the medical device industry. Bill Drummy, Heartbeat Ideas CEO, provides excellent commentary. (Thanks for the mention Bill.)
Thursday and Friday found Hilary and me in Chicago at the Mobile Engagement of HCPs conference and exhibit. This was a slightly smaller, yet focused crowd of 100 professionals from both pharma and med devices, all focused on better ways to engage with healthcare professionals.
Because of the intimacy of the crowd, there was excellent interaction between the speakers and the audience. We were showcasing our CONNECT tile the newest application addition to our platform.
This tile allows a rep to immediately establish a real-time chat, voice or video connection from their iPad in front of an HCP with expert resources throughout their company to effectively and efficiently address any scientific, medical or business questions providers may have. Our booth visitors were stunned this worked first time, every time – even on the less than stellar hotel Wi-Fi network.
The best part of the event was the statement made by Bhakti Patel, M.D. of the University of Chicago when she said (speaking of how to transform organizations): “…one needs to involve and empower those who can constipate the process…”. I guess her point is it is time to get things moving…. The Life Sciences industry is undergoing massive change; and it is events like these that help us collaborate, share best practices and gain the foresight and courage to change. It IS time to get moving…..
In a previous post (“That’s Hot”) I talked about how Bloomberg rated Portland as #1 in GDP growth from 2007-2011, ranking us ahead of even San Jose, CA.
Bloomberg ranked the Portland metro area as the 10th fastest growing metropolitan area in the country.
With per capita GDP growing at a faster pace than population, this bodes well for all of us. Growth is good, and we plan on sharing some of the bounty of our organic growth in October – we will be hosting “A Taste of Oregon” at the Digital Pharma East event in Philadelphia. Mark your calendars as we plan to share some of the best from our vineyards, breweries and cheese makers.
Growth is good!
Eric Clapton wrote: “Hello old friend; it’s really good to see you once again”
It easily describes my day yesterday—I traveled to visit Prolifiq’s longest-standing customer. We have been serving them for over 10 years, and it is a relationship we hold sacred.
The most important item on my calendar is face-to-face time with our customers, and yesterday was incredibly gratifying. While the faces and names on “the other side of the table” have changed over the years, their desire for innovation and “partnership” remain intact. In these days of instant gratification and nanosecond attention spans, these qualities are cherished.
So, “Hello old friend, it’s really good to see you once again” is apropos. Let’s not let it be so long until the next time.
Emerging growth companies go through a number of events that mark the progress of the firm—milestones.
Friday, the Prolifiq community (employees, Board members, and shareholders) convened to mark one of these milestones. We gathered to celebrate the career of Jim Van Kerkhove. Jim served as our CEO, CFO and CAO throughout his career with Prolifiq and is the first employee to retire from the company. Below are our founders presenting Jim and his wife Myra a special token of appreciation for all Jim has done for us.
Many of the core elements of Prolifiq’s culture are the direct result of management practices Jim instituted; we live and practice these principals on a daily basis and they define who we are.
So, Jim, thank you for all you have done to help make us who we are; we will be forever grateful for your leadership.
Used by thousands of people, our platform integrates a number of applications (Tiles) that streamline and enhance the daily activities of field employees. Historically, we’ve focused on the reps of pharma and medtech companies; CONNECT changes all of that.
Gartner predicts the life sciences field rep will evolve and become the “information concierge”; they will be responsible for coordinating and fulfilling the information needs of health care providers. CONNECT enables this evolution, and it does it in real-time.
CONNECT allows a field rep to identify, find and connect medical affairs specialist with an HCP via chat, voice, video and screen sharing – immediately, efficiently and compliantly. What used to take days or weeks (and often requires a scheduled face-to-face meeting) can be accomplished in minutes. Life sciences companies who talk about “customer at the center” can now “walk the talk” by enabling their reps to leverage the expertise of their clinical and technical specialists to better serve their customers. And in so doing, they will improve their customer intimacy and streamline their business processes.
CONNECT is yet another example of how digital and mobility are transforming Life Sciences. Also, how it works is quite cool – if you’d like to see a live demo, please let me know.
Gotta go; I’ve got to CONNECT with some booth visitors…
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