We Are The Champions

The team and I are in NYC attending the 11th Annual ePharma Summit. The biggest takeaway from the summit is a comment made by Charlotte McKines, VP Global Marketing, Merck, where she stated “…the sales rep is the ‘quarterback’ of your multi-channel marketing strategy.”

We couldn’t agree more; and as Eli Manning proved, this is the difference between winning and losing.

Today’s question: what are you doing to allow your reps to “call the plays”?