Good Promotional Practices (GPP) is a forum for professional insight and cross-functional team discussion about the changing environment surrounding promotional, educational and scientific dissemination in biomedical industries.

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This means we want to understand how to do it right (promote the best practices for ethical conduct) and avoid doing it wrong (sins of omission or commission) while focusing on medical devices, pharmaceutical, and biotechnology companies.

We believe that ethical and responsible health care promotion has patients' interests at the center of the discussion. We know that sharing information and best practices across sales, marketing, technology, regulatory, legal, and clinical areas of expertise benefits all of the other areas. Healthcare is changing and so is the scrutiny on all of us who work in this space. All of our regular bloggers are current or former industry professionals who want to do the right thing. Most have 20 years of industry experience.

Read the latest insights.