JPMorgan Healthcare Conference Recap

Those who question or debate the viability of the healthcare industry were certainly not in attendance at the JPMorgan Healthcare Conference in San Francisco last week. In its 33rd year, this event draws the best healthcare companies and investors into an all-day/all-week confab focusing on healthcare, innovation and money. Serious money. There were ~6,000 invite-only (continue reading)

Posted on January 22, 2015 in Industry Watch by


Why you should add approved emails to your digital marketing

In my last post, I talked about rep-triggered emails being one of the latest tools in life sciences marketers tool kits. Historically, Life Sciences companies have preferred the human touch of “personal promotional activities” over “non-personal promotional activities” when engaging with health care providers (HCPs). But things are changing and it’s getting harder and harder (continue reading)

Posted on January 20, 2015 in Being Prolifiq by


The Original Rep-Triggered Email

At industry conferences over the last two years, there has been a lot of talk about multi-channel marketing. Historically, this has involved all forms of marketing that DO NOT INCLUDE the field-force, the reps. However, a little over a year ago, things changed. Several application vendors began promoting rep-triggered email – messages configured and released (continue reading)

Posted on January 6, 2015 in Being Prolifiq by


We do Windows: Prolifiq now available for Windows 8.1 devices

Prolifiq’s platform may now be accessed from Microsoft Surface devices and any device running Windows 8.1. This milestone supports our continued commitment to our customers to provide a flexible, enterprise-class mobile engagement platform. Windows 8.1 presents Life Sciences CIOs with many opportunities: it allows for massive budget and infrastructure savings by allowing field reps to (continue reading)

Posted on December 29, 2014 in Mobile Mindset by


The Most Powerful Word: Hope

Recently I had lunch with a close friend who had received a serious medical diagnosis that stopped him in his tracks. Once he was over the shock and the depressive state of “why me”, he shifted into research and information gathering mode. And after speaking with several specialists and receiving further test results, he has (continue reading)

Posted on December 18, 2014 in Mind of Jeff Gaus by


The Future of Digital Detailing

I’ve written numerous posts about how e-detailing/interactive visual aids/CLM systems (or digital detailing) are just “PowerPoint on steroids”. They may have been innovative five years ago, but a lot has changed since then. It’s time for digital detailing to evolve because there are better ways to ‘close the loop’. Easy Content Management Pharma marketers shouldn’t (continue reading)

Posted on December 16, 2014 in Being Prolifiq by


Building a Better Closed-Loop Marketing System

I’m happy to introduce the newest tile to our mobile engagement platform: SHOW. We’re really excited about the addition of digital detailing capabilities (otherwise known as interactive visual aid) to our platform. We’ve seen demand for closed-loop marketing systems (CLM) from the market and have been surprised at the rigidity of CLM technology and vendors. (continue reading)

Posted on December 10, 2014 in Being Prolifiq by


The Future of Digital and Multi-channel Marketing

As marketers, we use multiple channels to connect and communicate with our customers: tradeshows, speaking engagements/events, websites, email, advertising, social media, apps to name just a few. Most of us are responsible for creating content for some or all of these channels, depending on our job scope and size of our organization. Our content is (continue reading)

Posted on December 8, 2014 in Being Prolifiq by


How to Overcome Mobile Mediocrity in the Workplace

I spoke (twice) at the recent Digital Pharma East Conference and Exhibition in Philadelphia. One of my talks focused on engineering your business for “mobile moments.” So, what is a mobile moment? Forrester defines a mobile moment as: “A mobile moment is a point in time and space when someone pulls out a mobile device to (continue reading)

Posted on November 6, 2014 in Mobile Mindset by


Tipping Point: Mobile Rules

If you’ve been paying attention, you clearly understand the world has shifted and mobility is not a fad and it is more than a trend. In a recent report, the GMSA (global mobile phone association) states there are more mobile phones (as measured by SIM card connections) than people on the planet. This point was (continue reading)

Posted on October 16, 2014 in Mobile Mindset by


Closed Loop Marketing: Companies replacing home-grown mobile solutions

Arguably, medical devices companies helped the iPad enter the enterprise market – beginning in 2010, life sciences companies deployed iPads for salespeople to use “show and tell” applications. These applications typically allowed reps to showcase products, features and benefits, and in some cases allowed for interaction with the home office. They started out as interactive visual aid/detailing (continue reading)

Posted on October 15, 2014 in Mobile Mindset by


On Leadership: Lead and Learn

Over breakfast this morning, my son Dylan informed me he was meeting his “kindergarten-buddy” today. His school has a program that pairs a Senior with a Kindergarten student. The Senior is there to mentor, advise, teach and be a friend to the Kindergartner. The beauty of the program is the Senior gets at least as (continue reading)

Posted on October 14, 2014 in Mind of Jeff Gaus by


Accountability: How Do You Measure Marketing Impact?

Measurement is the science behind the art of marketing as it’s becoming critical for marketers to show marketing’s revenue impact.  76% of marketers believe measuring marketing is important, but only 29% believe they do it well. (Source, slide 24)   This means 71% measure poorly or – worse – aren’t measuring at all. Be honest, how (continue reading)

Posted on October 8, 2014 in Being Prolifiq by


Affordable healthcare: Walmart enters the fray

Today will go down in history as a major turning point in American healthcare: Walmart announced that it plans to be THE No. 1 Healthcare delivery provider. WHOA! This is big news; very big news. Love them or hate them, there is no denying that Walmart has had a major impact on the American economy. (continue reading)

Posted on October 6, 2014 in Industry Watch by


My 3 takeaways from #INBOUND14

Last week, I attended my first INBOUND conference in Boston. Hosted by HubSpot, the founder of the inbound marketing methodology, 10,000 marketers came to learn, share and grow. The quality of the content was impressive (note I’ve never been to a TEDx event) as was the lineup of keynotes: Guy Kawasaki, Simon Sinek, David Meerman (continue reading)

Posted on September 25, 2014 in Being Prolifiq by


Mobile Engagement: How to Align your Business to Win in the Mobile Moments

This post is the third in our Mobile Mind Shift series. Read the first and second posts. Autumn brings cooler temperatures, changing leaves, and first days of school—but to runners, it’s also marathon season.  (Let’s be honest—it’s 5k season for the rest of us.)  If you’ve got a race on your list but haven’t started training (continue reading)

Posted on September 24, 2014 in Mobile Mindset by


The Mobile Mind Shift: Your Moments are Now Mobile

This post is the first in our Mobile Mind Shift series. Picture this: you’ve been invited to the long-awaited wedding of two dear friends.  Amidst a beautiful natural setting, lovely design touches, and many happy tears, your friends stand up and proclaim their love and commitment.  From entrance to vows to kiss, it’s a series (continue reading)

Posted on September 17, 2014 in Mobile Mindset by


Why You Should Retire Your Sales Portal

The sales portal. It’s one of the oldest digital tools for talking to and supporting the sales force; and, its used to distribute sales content. As content became digital, the sales portal was the source for storing and distributing promotional content to the field. For employees using PCs to access the portal(s), it was useful. It had (continue reading)

Posted on September 16, 2014 in Mobile Mindset by


Living in the Moment

There’s a Zen-like state known as “being in the moment” and it refers to us being mindful (attentive to) and appreciative of those around us and what is happening. As part of Prolifiq’s perpetual efforts at self-improvement, we recently distributed to everyone “The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment” by (continue reading)

Posted on September 4, 2014 in Mobile Mindset by


Labor Day Weekend: Let’s Get to Work

I just returned from delivering my eldest son to college, and while this is a very normal and emotional milestone for a family, it made me reflect on the bounty of this country and the “rhythm” of our calendar. We drove through miles and miles of farmland (corn, soybeans, sorghum, wheat, hay, etc.) I have (continue reading)

Posted on August 28, 2014 in Mind of Jeff Gaus by