My 3 takeaways from #INBOUND14

Last week, I attended my first INBOUND conference in Boston. Hosted by HubSpot, the founder of the inbound marketing methodology, 10,000 marketers came to learn, share and grow. The quality of the content was impressive (note I’ve never been to a TEDx event) as was the lineup of keynotes: Guy Kawasaki, Simon Sinek, David Meerman (continue reading)

Posted on September 25, 2014 in Being Prolifiq by

The Mobile Mind Shift: Your Moments are Now Mobile

This post is the first in our Mobile Mind Shift series. Picture this: you’ve been invited to the long-awaited wedding of two dear friends.  Amidst a beautiful natural setting, lovely design touches, and many happy tears, your friends stand up and proclaim their love and commitment.  From entrance to vows to kiss, it’s a series (continue reading)

Posted on September 17, 2014 in Mobile Mindset by

Why You Should Retire Your Sales Portal

The sales portal. It’s one of the oldest digital tools for talking to and supporting the sales force; and, its used to distribute sales content. As content became digital, the sales portal was the source for storing and distributing promotional content to the field. For employees using PCs to access the portal(s), it was useful. It had (continue reading)

Posted on September 16, 2014 in Mobile Mindset by

Living in the Moment

There’s a Zen-like state known as “being in the moment” and it refers to us being mindful (attentive to) and appreciative of those around us and what is happening. As part of Prolifiq’s perpetual efforts at self-improvement, we recently distributed to everyone “The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment” by (continue reading)

Posted on September 4, 2014 in Mobile Mindset by

Labor Day Weekend: Let’s Get to Work

I just returned from delivering my eldest son to college, and while this is a very normal and emotional milestone for a family, it made me reflect on the bounty of this country and the “rhythm” of our calendar. We drove through miles and miles of farmland (corn, soybeans, sorghum, wheat, hay, etc.) I have (continue reading)

Posted on August 28, 2014 in Mind of Jeff Gaus by

Define Your Mobile Moments

Marketers are story tellers. We tell stories about our company, brand or product to our target audience. We tell our story with content. Technology has changed the channels we use to tell stories. But regardless of the channel, the experience should be optimized for the audience.  For instance, you wouldn’t approach a print ad and (continue reading)

Posted on August 13, 2014 in Mobile Mindset by

How to be Prolifiq

With summer upon us, I thought back to a couple summers ago when I first started at Prolifiq Software as a student intern. Time flies when you’re having fun as I realized I’ve actually been here for three years. This made me think about what I have done to succeed these past three years and what I can continue (continue reading)

Posted on July 31, 2014 in Being Prolifiq by

Closed-Loop Marketing: To close the loop, open up

Lately, we’ve noticed resurgent demand for closed loop marketing (CLM) applications; these are known as: e-detailing, interactive visual aid, etc. In lay person terms, it’s “powerpoint on steroids.” These are the apps field representatives use to show and tell about their product; the closed-loop moniker comes from the idea that interaction data will be tied (continue reading)

Posted on July 29, 2014 in Mobile Mindset by

Take the Leap: Falling Optional

This past Saturday, we held a team event at a local zip line / aerial obstacle course. Despite my fear of heights, I eagerly signed up. I love zip lines and figured how scary could the aerial course really be…? Uhmmm…scary. Very scary. Fortunately, I did not fall to my death, I completed 4 of (continue reading)

Posted on July 24, 2014 in Being Prolifiq by

Practice for Success

Many of my readers know I am involved with (committed to) the Young Entrepreneurs Business Week program – our mission:  to educate the next generation of business leaders. Now through August, we have 300+ high school students attending our 3 campuses learning the business intricacies in 3 collaborative sessions: Business Week, Investing Week, Entrepreneurs week. Last (continue reading)

Posted on July 22, 2014 in Mind of Jeff Gaus by

Close the Loop

The ‘holy grail’ for any marketer is to close the loop with sales. This means different things to marketers. For some, it means handing over ‘hot leads’ to the sales team and getting data on whether the lead ever closed into a sale. For other marketers, it means knowing how the content provided works for (continue reading)

Posted on July 17, 2014 in Being Prolifiq by

The Heat is On: Life Sciences M&A Activity at Record Pace

This week brought more M&A activity in Life Sciences: 1) Mylan acquiring Abbott non-US businesses for $5.3 B and 2) AbbVie acquiring Shire (Shire Board recommends accepting the $53 B offer). This on top of: 3) Medtonic’s acquisition of Covidien, 4) Bayer’s acquisition of Merck’s OTC business, 5) GSK’s three-part deal with Novartis, 6) last year’s Amgen’s acquisition of Onyx, 7) Astra (continue reading)

Posted on July 16, 2014 in Mind of Jeff Gaus by

7 Steps to Developing a Successful Mobility Strategy

Thanks to the iPad, Life Science companies jumped on mobile. In some ways they were the first to embrace enterprise mobile apps. But in other ways, they’re laggards, because they haven’t adopted a unified mobility strategy. Surprisingly, this is quite common. According to Yankee Group Research, more than a third of companies lack mobile strategy. (continue reading)

Posted on July 15, 2014 in Mobile Mindset by

2020 Vision

We “digital immigrants”, who entered the workforce in the 1980s, have had our paradigm shifted so many times, we don’t know if we have a paradigm any more or if there is anything left to shift (sorry for the 80’s management guru reference). And, we who expect to be in the workforce in 2020, or (continue reading)

Posted on July 10, 2014 in Mind of Jeff Gaus by

Building Trust with Sales Enablement

When I began my stint as a field marketer at a previous company, I was shocked by the state of affairs between the marketing and sales departments: major communication breakdowns, lack of accountability and resentment were rampant. Fortunately, the relationship between the two departments dramatically improved. Our marketing leadership launched several sales enablement initiatives to (continue reading)

Posted on July 9, 2014 in Being Prolifiq by

Make Your Big Data ‘Smart’

There’s been a lot of buzz the last few years how big data impacts marketing and business. But for all the buzz, few use cases exist. Why? My theory: so much data, so little time, so little insight. It’s not about how much data exists; it’s about how smartly you use it. Most companies struggle to (continue reading)

Posted on July 8, 2014 in Being Prolifiq by

Don’t Allow Marketing Technology to Become Shadow IT

There’s an explosion of marketing technology now available as this slideshare indicates. And it seems more emerge every day. All are designed to help marketers improve their efforts. Whether it’s for internal use (content management systems, sales enablement software software) or external use (marketing automation, closed loop marketing or mobile apps) – it’s a lot (continue reading)

Posted on June 26, 2014 in Mobile Mindset by

Mobile Sales Enablement: empower sales with content

In pharma, it seems mobile sales enablement is synonymous with tablet detailing. Personally, I don’t understand the correlation. Maybe it’s because I came from outside the industry. Is it because tablet detailing is the incumbent technology solution, the most familiar? Or is it a fear of putting content into the reps’ hands without proper compliance (continue reading)

Posted on June 17, 2014 in Mobile Mindset by